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Why ‘The Apprentice’ is bad for business
Lord Alan Sugar of The Apprentice For years I’ve been avoiding avidly watching ‘The Apprentice’. Last time I watched it, I saw them attempt a dreadful rebrand of Margate. But this week, I was asked to...
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There’s nothing wrong with Google Glass, but they defined their audience wrongly
Google Glass courtesy of Fast Company One of the most important elements of creating a brand is deciding who your audience is. Most of us think we know intuitively. And yet for me, really putting the...
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What’s best for Top Gear, The BBC and Clarkson
There’s been lots of talk about Jeremy Clarkson and his behaviour, but this post is about the Top Gear brand itself and BBC’s ownership. Back in 2009 Andy Wilman, Executive Producer, Clarkson’s mate...
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Offsetting formal education for young people – Why rushing to university may...
Why rushing to University may not be the right answer In the old days (of not many years ago), if you did okay in your A Levels you went to university. Better grades meant a better university and a...
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Why I won’t be buying an Apple Watch
I am a big fan of Apple. I have been forever and at 49 years old, one of my claims to fame is that I have never owned a PC of any description. I had a few Nokia phones in the early days but that’s...
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Virgin are still living their brand
I was in London for a very early meeting last week and chose to travel out of Grantham on the East Coast mainline that is now operated by Virgin trains. It was always a quick route, normally cheaper...
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The problem with Google Certified Shops Programme
When Google started in 1998, they had the aim of ‘organising the world’s information and make it universally accessible and useful’. This was backed up by the mantra or brand value ‘Don’t be Evil’....
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Real engagement for brands is more than just online engagement
I saw this video today by Gary Turk and shared it on Facebook on my personal account. Without any form of promotion, today it has been shared 40 times which is exceptional. If you watch the video it...
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The real health of the Tesco brand
We saw recently that Tesco announced a quite staggering £6.4bn loss on trading. A huge headline figure, but in reality a total myth to allow the business the time and money to restructure. The loss...
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What next for Alton Towers, Merlin and The Smiler?
What next for Alton Towers, Merlin and The SmilerWhat happened in the accident was nothing short of horrific and has wrecked young lives forever. I can’t imagine how frightening that must have been...
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Natwest Member benefits that have no value
With Natwest as a Black Account customer, you and your family members that live with you have such valuable cover I have been with Natwest bank since my first day at University in 1984. My business...
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The best theme park in the world – Puy du Fou
As I work with some great theme parks, I am a member of the Themed Entertainment Association. One of the benefits of membership is their organisation of visits to some of the best the world has to...
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The VW Brand and fuel efficiency scandals
Maybe I’m in the minority, but my first reaction when I heard that VW had rigged the software in their cars to behave differently when it detected it was being tested, I thought “wow, that’s clever”....
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Why we need British Steel
British Steel logo British Steel first appeared in 1967 which was formed out of the nationalised British Steel Corporation (BSC). It went on to be privatised and launched as British Steel plc in 1988....
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Is Google playing fair with competitors search results?
I’m not going to say much here, so I’ll let you decide for yourself. I have talked about Google and their monopolistic power previously. Google is still totally dominant in the global search market....
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Why plain packaging for cigarettes is a bad idea
The UK is about to become the second country in the world (after Australia) and the first in Europe to enforce plain packaging for cigarettes. It is due to be implemented by 20th May 2016, although it...
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WH Smith Munch – A brand with fake values is a brand that is destined to fail
I was at east Midlands Airport recently and they have something of a captive market for their meal deals with both Superdrug and WH smith offering meal deals for £3.99. On the surface this looks like...
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Saga Insurance renewals – Why brand loyalty doesn’t pay
Saga Insurance Renewals. When my father was taken ill around 12 years ago he wanted to make sure everything was sorted for my Mum, so she didn’t have to worry about things when he was gone. He moved...
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How to get Organic Stars in natural search results
Organic Stars in search results were outlawed for many years by Google as there were too many people ‘gaming’ the system and using results from all of their products and pushing them against every...
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The growing problem of student debt
Students loans aren’t working in the UK Student loans aren’t working. They aren’t helping those who need help the most. At the same time, they are scaring potential students away and making the...
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